If you think email marketing is outdated, it's time to change your mind about this tool. 89% of buyers are happy to receive emails from companies they have already purchased from. But it's essential to get the frequency and quality of your emails right so you don't bore your customers but develop your relationship and encourage indulgent purchases.
Email marketing allows businesses to:
Stay in touch with your customer;
Build relationships and credibility;
Send personalized, targeted messaging;
Reach customers in real-time;
Make sales on a low budget;
Easily measure marketing results.
For effective email marketing we:
Define email marketing goals;
Understand and segment your audience;
Create sign-up forms;
Consider campaigns frequency and time;
Plan emails and follow-ups;
Create a compelling subject line, copy, and design;
